Full page magazine ad for Jack Daniel's whiskey, created for my Graphic Design class. The Assignment was to learn to use Illustrator to create a photorealistic-style object, then create an advertisment for it. In hindsight, an unusual shaped bottle refracting lights through a translucent liquid was hardly the best thing to draw if you've never done this before... But I think that part turned out ok for my first attempt.

The advertisment was intended for a higher class of magazine than JD's would usually be associated with (NZ Metro Magazine) so I needed a concept that could combine JD's vintage identity with modernness. A modern lightbulb combines today's needs with the symbology of a good idea. The idiom of "how many x does it take to change a lightbulb" adds further familarity to the design.

feedback welcome as always.

Background texture from my school's stock archive. Lightbulb reference from wikimedia commons. Bottle reference from Flickr.

Designed in Adobe Illu$trator